What is ANDA? It is a newly designed hostel in Venice. They're building it right now, and it's almost completed. It is not the only hostel in Venice, but its most significant difference from competitors is that it is not a member of international groups. In short, it is truly Venetian.
They specifically asked us to design the image that represents this philosophy, the local mission to convey to the market which is mostly represented by youth like us. They call us millennials, and if it helps others understand what we are talking about, we accept the label this time.
We would like to be the trait d'union between the target audience, our peers who come as tourists, their languages, and their expectations, with the city of Venice, its beauties, but also with its great delicacy and accommodation capacity issues.
Our goal is to create powerful engagement; we'd like people to share this project with us and tell us what they think of our work.